Opening Statement

This opening statement is the first impression for the telemarketer, as well as the first impression of your business. I’m sure you’ve heard the saying “You don’t get a second chance to make a good first impression”. Over the phone you can’t greet your customer with a smile, shake their hand or give them great eye contact, but you can deliver well chosen words with a smile, sincerity and enthusiasm in your voice.

Your opening statement must include:

  • Your customer’s name – a person’s name is the sweetest sound in the universe to that person.
  • Your Name (i.e. the telemarketers’)
  • The business name and what you do
  • Why you are calling
  • A mention of any prior contact you have had or of a referral

Telemarketing Script Sample example: Hi Jenny, my name is Cathy and I’m calling from Technoglobics, we are a computer repair business located in your local area of Crows Nest. The reason for my call today Jenny is that a friend of yours, Marcia, recently had us repair her desktop and she kindly passed on your details.

Why you are calling

This is where you tell your client about what you are calling about. This should include:

  • Why you are calling
  • Any social proof you have
  • Ways to establish yourself as an expert

Telemarketing Script Sample example: Jenny, we specialize in repairs to home PC’s and we’re known widely in the area for the quality and efficiency of our work – in fact you may have seen us in the local paper only last month when we won the small business award in our category.

Identifying a need

Now we will start a conversation, asking questions about the specifics of their situation. Remember, we are gathering information here, so encourage your client to talk.

This should contain:

  • Open questions relevant to your product or service

Telemarketing Script Sample example: Can I ask Jenny, how many PCs do you have at home? And how are they working out for you in terms of speed and storage? How have you found your current PC repairer to be?

Personalising our product to suit the clients needs

This is where we use our feature/ benefit/ reason presentation of our product to personalize our product presentation to this clients needs.

This part will include:

  • Relevant information about your product
  • Relevant feature
  • Relevant Benefits
  • Relevant reasons your product suits this client

Telemarketing Script Sample example: Jenny, we offer a low cost alternative for PC repairs. We are able to do that because we are a word of mouth company who keeps our advertising costs down.

Now Jenny, you said earlier that your childrens’ computer is very slow and we understand how frustrating that can be when they have homework and assignments to complete.

We currently have an offer where we fully service your machine and increase it’s memory. We also give you a free storage card for free! We do all of this for only $149 which saves you over $100, which I’m sure you’d agree is great value for families like yours.

The closing question

This must include:

  • assumptive wording
  • a sense of urgency
  • must be a closed question.

Telemarketing Script Sample example: Jenny this offer is only valid for another 10 days and if you take advantage of it now, I will also give you a 30 day free wireless internet trial.

I can fit you in for that on Thursday or Saturday. Which is a better day for you to bring that in?

Lock In

This must include

  • Confirmation of any further meetings
  • The logical reasons why they said yes

Telemarketing Script Sample example: So, I will just confirm I have you booked in for 9am Saturday and it will be ready to pick up by 5pm that same day. Jenny, your children will be so pleased that they can get so much more done on their desktop. We look forward to doing that for you.

Thankyou

Telemarketing Script Sample example: Thank you for your time today Jenny and we really do appreciate you choosing us.

Now let’s look at the completed Telemarketing Script Sample:

Hi Jenny, my name is Cathy and I’m calling from Technoglobics, we are a computer repair business located in your local area of Crows Nest. The reason for my call today Jenny is that a friend of yours, Marcia, recently had us repair her desktop and she kindly passed on your details.

Can I ask Jenny, how many PC’s do you have at home? And how are they working out for you in terms of speed and storage? How have you found your current PC repairer to be?

Jenny, we specialize in repairs to home PC’s and we’re known widely in the area for the quality and efficiency of our work – in fact you may have seen us in the local paper only last month when we won the small business award in our category.

Jenny, we offer a low cost alternative for PC repairs. We are able to do that because we are a word of mouth company who keeps our advertising costs down.

Now Jenny, you said earlier that your childrens’ computer is very slow and we understand how frustrating that can be when they have homework and assignments to complete.We currently have an offer where we fully service your machine and increase it’s memory. We also give you a free storage card for free! We do all of this for only $149 which saves you over $100, which I’m sure you’d agree is great value for families like yours.

Jenny this offer is only valid for another 10 days and if you take advantage of it now, I will also give you a 30 day free wireless internet trial. I can fit you in for that on Thursday or Saturday. Which is a better day for you to bring that in?

So, I will just confirm I have you booked in for 9am Saturday and it will be ready to pick up by 5pm that same day. Jenny, your children will be so pleased that they can get so much more done on their desktop. We look forward to doing that for you.

I will leave you with our contact details, our address is …….. and our phone number is ………..

Thank you for your time today Jenny and we really do appreciate you choosing us.